Using Internal Link Schema to Improve Link Juice & Technical SEO
by Ismail Yusibov · Updated Spt. 28, 2023
Internal links are still one of the most important optimization paths for SEO.
Through internal links, you can transfer authority between pages on your website, improve user experience and make in-site navigation better for users.
But have you ever thought about using Scheme for internal links?
You can establish internal links and transfer authority between your web pages through schema marking.
What is “link juice?”
Is it legal?
It is legal to use “significantLink” and “relatedLink” for internal link optimization. This is not a Black Hat SEO technique.
But its usefulness is debatable.
On Twitter, John Mueller left unanswered(?) a question regarding the use of the “significantLink” Schema.
Here’s how you can benefit
With these two Schemas, you can do excellent internal link optimization on your website.
If you’ve never used Schema markup before, here is an example from my website
You can use the validator tool to test and validate schema markups on your own site.
I set the category with my main content as “significantLink“. On the other hand, I marked the page about the company and 2 of my important content as relatedLink.
You can mark all the links you want for your web site as significantLink and relatedLink. It is possible to use more than one “significantLink” and “relatedLink”.
Difference between “significantLink” and “relatedLink”
Both Schema markups serve the same purpose. You can do internal link optimization with both schemas.
But the only difference is in the context of importance.
“significantLink” is used to indicate a single important link associated with a web page. It represents a particular link that is particularly important or relevant in the context of the web page’s content. The “significantLink” attribute is usually used when there is a primary link that stands out as particularly important compared to other links on the page.
"significantLink": [ "https://www.example.com/about/" ]
“relatedLink” property is used to specify multiple related links that are associated with the webpage.
These links may provide additional or supplementary information related to the content on the webpage.
The “relatedLink” property is typically used when there are multiple links that are relevant and provide additional context or resources to the users.
"relatedLink": [ "https://www.example.com/resource1/", "https://www.example.com/resource2/", "https://www.example.com/resource3/" ]
Do Internal Link Schemes Increase Rankings and Traffic?
Schemas indirectly work to increase your website’s ranking and traffic.
The primary purpose of schemas is to provide Google bots with information about your site. Bots will more easily gather information about your site if you use internal links to help bots crawl your site better. This is crawl optimization.
Of course, you won’t see sharp increases in your rankings and organic traffic after using Schema. But if you have an optimization opportunity, it’s a good idea not to miss it.